I wasn't going to post until Monday with a recipe and mini-walk-through of how to make said recipe, but this just occurred and I decided I had to share. If you'll direct your attention immediately to the right for a moment, you will see two characters (mine is the girl with the lovely guild cape) having an intimate moment. Gotta love random spawns.
If you have an active Guild Wars account and you came up with some sort of genius or clever name you just have to use in Guild Wars 2, you can reserve your name by creating a Guild Wars character with that name.
Now, there are a couple of catches. The first is that the ability to do this has a deadline of July 31, 2012. Check out this post at the Arena.net blog.
The second is that in order to take advantage of the name you have to link your Guild Wars account with your Guild Wars 2 account. The easiest way to do this is by logging into the Guild Wars 2 system immediately after pre-purchasing or registering on launch day with your Guild Wars account information. I believe support can link accounts if you want to link and you didn't realize that was the way to do it.
Finally, to take advantage of the reservation process, you have to create the character with the same name in Guild Wars 2 during the 3-day access period prior to the official launch date on August 28, 2012 or on launch day. After that, you'll be out of luck.
I've got at least three names reserved at this point. So, as long as I went ahead and linked my accounts properly, I should be able to go ahead and use them in Guild Wars 2 right away. There is one major difference between Guild Wars and Guild Wars 2 naming: number of words.
In Guild Wars, characters had to have at least two names. So, you couldn't just call your character George. No, you had to call him George Gordon (that's Lord Byron, BTW). When they developed Guild Wars 2 they, thankfully, came to their senses and allowed the possibility for one word names. That means that you'll have to snatch those up fast, especially if other people saw a name you were using during any of the BWEs and started to covet it.
Now that you know how to reserve names, I will leave you with the not-so-hot-and-bothered screenshots from when I created the character to reserve the one three word name I have to have for Guild Wars 2: